McD's second company not to renew deal By Darren Rovell ESPN.com Los Angeles Lakers guard Kobe Bryant has momentarily lost another endorsement deal. John Lewicki, director of sports marketing for McDonald's, confirmed to ESPN.com late Friday that Bryant's three-year agreement with the fast food company expired on Dec. 31. "We wish Kobe all the best in his endeavors and we will maintain an open dialogue with him in the future," Lewicki said. Bryant's agent Rob Pelinka could not be reached for comment. http://espn.go.com/sportsbusiness/s/2004/0116/1710745.html
<div class="quote_poster">Quoting The Prophecy:</div><div class="quote_post">I expect him to lose a lot of indorsements, and rightfully so.</div> you and me both. i think,that no matter the outcome,that all this has damaged his marketing appeal. Especially to the big corporations.
it is expected that so many companies owuld have dropped him. Bt NIke is making a good decision to keep kobe. I still believe companies should take the riskand keep him on their aresenal. He is still a great marekting tool
