From Nov 7 "The N.B.A. has long been known as a league of innovation. The N.B.A. has exported its product to every corner of the world. The league, more than any other, has made rock stars out of its players, who are among the most recognized athletes on the planet. But by missing one innovation — forging a true partnership with its players — the league threatens to choke its growth. Commissioner David Stern likes to talk about partnership, but in the rough-and-tumble world of stalled labor negotiations, the fundamental relationship is anything but. " Read more: http://www.nytimes.com/2011/11/07/s...model.html?_r=2&ref=basketball&pagewanted=all