The Brooklyn Nets are introducing their fans to the "Core Four." The Nets unveiled a "Hello Brooklyn" marketing campaign featuring Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace on Monday in their new borough. The campaign features advertisements of the stars, along with a personalized message that "enables fans to learn more about their hometown team," according to a press release. "We are delighted to continue building a connection between Brooklynites and the players on their new home team," Nets CEO Brett Yormark said in a statement. "This phase of the 'Hello Brooklyn' campaign is a creative way for the players to share something about themselves in advance of their debut at Barclays Center this fall. "It's clear from the big crowd at our recent public celebration at Borough Hall Plaza, as well as our successful ticket and merchandise sales, that the borough is excited for their Brooklyn Nets. We're thrilled to be part of the community as we get ready for opening night." Examples of the ads include: • "Hello Brooklyn. I'm #8, Deron Williams, three-time NBA All-Star and father of four." • "Hello Brooklyn, I'm #7, Joe Johnson, six-time NBA All-Star and lifelong Razorback." • "Hello Brooklyn, I'm #11, Brook Lopez, 20-point scorer and Batman's biggest fan." • "Hello Brooklyn, I'm #45, Gerald Wallace, All-NBA Defender and offseason fisherman." Read more: http://espn.go.com/new-york/nba/story/_/id/8192332/brooklyn-nets-introducing-borough-team-core-four
