Since I'm scrambling around trying to find new income sources while moving to the UK, one venture I'm working on is starting up a new site, WeddingCookbook.co.uk. You all are a damned long way away from my target audience, but I thought I'd post it here to just see if people get the idea (and since I find it interesting). Excuse the English spellings (favour, colour). If you look at it, pretend you are an English Bridezilla wanting to one-up all your friends' weddings and you probably have a ridiculous budget (the averaging wedding is around $26k US now). The site is sort of live, but it isn't being promoted at all. This is probably the first place on the internet with a link pointing to it.
You may have a point. I dunno....I just started thinking about the massive snowball of cost that goes into the modern wedding and I figured, "Hey, I can be part of that snowball." I want to be the guy who helps create ulcers for grooms.
Are there bridezillas in england as well? I'd think it'd fall more to the traditional and simple versus the fucked up shit that's here in 'murrica.
To be honest, I think the English take their cooking much more seriously than Americans do. There are a ton of Gordon Ramsey/Jamie Oliver-type shows on over there, and a lot of it is focused on artisanal shit. Seems like there's much more social pressure there to come up with an arugula salad garnished with Moroccan fava beans for the company potluck. I've seen a lot of American homemade cookbooks over the years, and an astonishing amount of mayonnaise is used. Americans focus more on volume and calorie count. I had barbecued ribs at a pub once in England that was astounding. You could taste the fresh apricots and all kinds of awesome in the sauce. But it only included 3 goddamned ribs. No rib joint or just plain restaurant in the US would've had the balls to serve that small a rib portion. Meat is so expensive that they tend to try to get the most out of what they can afford.
As for Bridezilla bullshit, they have a few reality shows based on brides trying to outdo their friends just like we have in the US. The Indian/Pakistani subculture there puts a ridiculous premium on weddings as well--gold prices worldwide are impacted by the Indian wedding season. I think there's plenty of money to be made out of vanity and avarice over there, just like here.
My siblings and I don't do weddings. We have all been "engaged" for countless years. Have attended cousins weddings that cost 1/4 million. We try not to judge. As for the cookbook, I think some getting married will like the idea. I think the key sticking point will be the hesitation of not knowing if it will turn out good or not. That will hold stop a lot of orders, I think. You will need a LOT of gushing reviews on social media. How do you get that? Maybe you could offer to have the customer approve the mockup before printing and allow them to cancel before printing if they don't like how it looks? Not sure. Also, how about offering to create a digital version of the cookbook that all the wedding party and guest can access and connect through Facebook, etc.
:BLAZERCARAVAN: *sob* I use this one enough to get it named after me, but my username's so long, I'd probably stop using it out of laziness.