San Diego Chargers president Dean Spanos didn't feel he had to issue any ultimatums when he made the unpopular decision to bring back coach Norv Turner and general manager A.J. Smith despite the team missing the playoffs for the second straight season. "Everybody knows in this business that you've got to win. OK?" Spanos said Tuesday. "That's the net bottom line. You don't have to say that." The Chargers haven't been winning enough lately, which is why Spanos was forced to decide the future of his top football men. The Chargers are 17-16 since the end of the 2009 season, including an embarrassing home playoff loss to the New York Jets in January 2010 that was the Chargers' last postseason appearance. San Diego went 4-1 at the beginning and end of this season but was undone by a six-game losing streak in the middle. One more win would have earned the Chargers (8-8) the title in the mediocre AFC West. Feeling that he has a good team with a marquee quarterback in Philip Rivers, "Keeping this intact gives us the best chance to win and change this thing as quickly as possible," Spanos said. Read more:http://espn.go.com/nfl/story/_/id/7420169/san-diego-chargers-coach-norv-turner-gm-aj-smith-keep-jobs