Ronda Rousey files to trademark 'do nothing bitch' catchphrase, sells over $1-million in T-shirts

Discussion in 'MMA - Mixed Martial Arts' started by speeds, Aug 21, 2015.

  1. speeds

    speeds $2.50 highball, $1.50 beer Staff Member Administrator GFX Team

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    http://www.foxsports.com/ufc/story/...hphrase-dnb-082115?cmpid=tsmtw:fscom:ufconfox

    Just hours before her 34-second obliteration of Bethe Correia at UFC 190 on Aug. 1, Ronda Rousey created a new phenomenon with a catchphrase she revealed on an episode of "UFC Embedded."

    Rousey explained the term "do nothing b--ch" and how that's one thing she'll never be at any point in her life.

    But she is certainly ready to make plenty of money off of it.

    According to a report from ESPN, Rousey earlier this month filed for a trademark for the phrase, as well as for a trademark of the shortened "DNB."

    Rousey's company -- Rowdy Ronda Inc. -- already trademarked her name earlier this year along with nine more for the words "Rowdy" Ronda Rousey as well as trademarks for the words "Armbarnation" and two more for the use of her name on apparel.

    It didn't take long for the newest phrase to catch on after Rousey's fight and she even signed on to sell a shirt for charity with the words "Don't be a DNB" across the front of it. To date, Rousey's shirt has sold over 50,000 units in less than two weeks time.

    "I have this one term for the kind of woman that my mother raised me to not be. I call it a 'do-nothing b--ch' or, I call it a 'DNB' a lot of the time," Rousey stated in the video.

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  2. speeds

    speeds $2.50 highball, $1.50 beer Staff Member Administrator GFX Team

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  3. Mamba

    Mamba The King is Back Staff Member Global Moderator

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    I can see the clothing line now.
     
  4. speeds

    speeds $2.50 highball, $1.50 beer Staff Member Administrator GFX Team

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    Dude, if you wondered, wonder no more:

     
  5. Mamba

    Mamba The King is Back Staff Member Global Moderator

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    She is incredibly popular. Like her or not, she's becoming a brand for female athletes.
     
  6. oldmangrouch

    oldmangrouch persona non grata

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