<div class="quote_poster">Quote:</div><div class="quote_post">Following Sunday's win over the New York Knicks, James agreed to a deal with Cadbury Schweppes' Adams division to endorse the company's chewing gum brands, primarily Bubblicious. One source told ESPN.com that the four-year deal was worth $5 million. Like his idol and numbersake Michael Jordan, James is an on-court gum chewer and he has previously proclaimed his love for his Bubblicious and Fruity Pebbles cereal. "Our marketing with LeBron has always centered on being authentic with his true habits and feelings," said James' agent Eric Goodwin, noting that a deal with Kraft, maker of Fruity Pebbles, is in the works. "He's been loyal to Bubblicious for a long time." With the deal, James is now approaching $140 million in endorsement deals. He has deals with Nike -- James made a rare appearance in his all black Air Zoom Generation shoes on Sunday -- Coca Cola, Upper Deck and Juice Batteries.</div> Full story
$5 million to tell kids to spend their school snack money on chewing gum. I cant be mad at lebron for that. but Fruity Pebbles, how come wheaties didnt come knocking down his door. Fruity Pebbles is the cereal for athletes.
I remember one time when Lebron threw his gum out of frustration. If that was the same gum that he's endorsing now, that would fetch for a lot of money in ebay. lol
i was at the game when he threw his headband in the stands and got his first T. but anyways when did he throw his gum in the stands
I wish I could be paid 5 million dollars to chew gum and eat fruity pebbles. Truly this man is the King, soon he will be paid 10 million to endorse tissues or something. Crazy
