http://www.ufc.com/news/UFC-Dgital-Media-Partner-Exclusive-On-Demand-Audio-Series Norton is a longtime casual UFC fan, more into it than Bill Burr but not much more educated. His comedic sensibilities tend towards the perverse so his chemistry with Serra will be important. Some are saying this is a direct response to The Fighter and The Kid podcast featuring Brian Callen and pariah UFC heavyweight Brendan Schaub. Hopefully the UFC won't try to control or direct the narrative.