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ong-rumored Apple TV app store could be reality soon
Long-rumored Apple TV app store could be reality soon
Apple (NASDAQ:AAPL) is inching closer to unveiling an app store for its Apple TV set-top box, according to software developers interviewed by Global Equities Research.
An app download store has long been rumored for Apple TV but has not yet come to light. Global Equities analyst Trip Chowdhry thinks the Apple TV app store is close to becoming reality based on a handful of developers he has questioned.
All of the developers are expecting a new Apple TV player with its own app store soon, but they are split on the timing of the launch, he said in a research note Wednesday. Some say Apple will announce the new set-top box and app store on Oct. 16, when it is expected to show off new iPads and Mac computers. Others say it will happen in February, around the launch of the Apple Watch, he said.
"All these developers strongly believe that Apple has opened its Apple TV APIs (application programming interfaces) to some big developers including Facebook (NASDAQ:FB), Twitter (NYSE:TWTR), CNBC and Disney (NYSE

IS)," Chowdhry said. "These developers feel that Facebook and Twitter APIs may be built into (the) Apple TV Platform API, which if true, could jump-start a completely new TV experience called 'Social TV.'"
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Today, television is a unidirectional broadcast medium, but Apple wants to combine broadcast with interactivity and sharing, Chowdhry said.
"Developers feel that as soon as Apple opens up its Apple TV APIs to all its developers, the following application categories will find immediate adoption: 1. Photo and video sharing applications, 2. Travel applications, 3. Business applications, 4. Games applications," he said.
One possibility for the next version of Apple TV is the ability to use an iPhone or Apple Watch as a remote control, he said.
"Currently there are about 20 million Apple TV devices (in use)," he said. "If Apple TV really opens up its APIs to the developers, it is conceivable that every household that has an iPhone will also have an Apple TV."