The part about UFC 100 is misleading. It was a big event but the UFC is breaking its own records each year. 2010 will be bigger than 2009. The trend should continue as they keep adding new markets.
What exactly is White lying about? They can't help it if they sign bouts, and a fighter gets hurt and withdraws.
The biggest and most recent thing with Dana was his constant reassurances that Tito vs Chuck was still on when rumors persisted that Tito was out for some reason. Dana then had favored media members report that the fight was still on, thus creating some confusion. read the article for more info http://www.headkicklegend.com/2010/4/16/1425991/through-the-looking-glass-dana Dana has denied information that was true at other times too, just told bold faced lies in order to keep things secret for no apparent reason. He's also cited several times 'where going to insert city/country soon for sure' and well those places are still waiting.
but the PPV buys have steadily decreased over the last 6-8 months with only a few raising above the previous one. Now I don't know the most recent PPV buys as they should have increased with various belts being on the line and yeah injuries to Brock Lesnar and others have hurt the fall PPV's but you would think that the buzz of UFC 100 would have helped the PPV averages to increase, but it was more of a huge buy rate for that and little increase in the average PPV buyrate over the last few years. The UFC has been breaking records partly due to them putting on more PPV's each year too.
