Yahoo! buys social media websites to compete with Google

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  1. truebluefan

    truebluefan Administrator Staff Member Administrator

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    As Marissa Mayer took to the stage in Las Vegas, there was a sense the 38-year-old chief executive of Yahoo! was in uncharted territory.

    The Consumer Electronics Show is where the latest gadgets are unveiled.

    Dominated by curved ultra-high definition televisions and a plethora of smart devices, it is not usually a place for websites, even if they are the size of her company.

    But the move typifies what Ms Mayer wants to achieve at Yahoo! In a series of acquisitions, the company has bought more than 20 tiny websites specialising in everything from blogging with Tumblr to the ''social web browser'' RockMelt.
    She has sought to radically alter the company's staid image, and her keynote speech in Las Vegas last week was simply the latest on a journey that has culminated in Yahoo! attracting more visitors to its sites than Google for the first time in two years.


    Read more: http://www.smh.com.au/business/yaho...with-google-20140112-30oo0.html#ixzz2qEoIV6v5
     

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