<div class="quote_poster">Quote:</div><div class="quote_post">Reebok will become the next major company to tap Yao Ming's popularity and unique international marketing power by reaching an endorsement deal with the Rockets' 7-5 center, a source said Thursday. Although some contractual details are incomplete, a source familiar with the negotiations said a deal between Yao and Reebok is expected to end with Yao's size-18s wrapped in Reebok's. </div> http://www.chron.com/cs/CDA/ssistory.mpl/s.../bk/bkn/2120799 Nike should do everything in their power to make sure that Yao stays with them. He is a world wide name now and the Chinese fanbase will be heavily influenced by what he wears. The NBA market expanded greatly with Yao coming to the NBA and I only think that the same will happen with whatever company signs with. Nike might have Lebron however on a world-wide not this might be a bigger and better deal for Reebok.
