YouTube to stage its own music awards show

Discussion in 'Off-Topic' started by truebluefan, Oct 1, 2013.

  1. truebluefan

    truebluefan Administrator Staff Member Administrator

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    If YouTube has proven anything over the past eight years, it's that humans are big-time voyeurs. And one of the things we like to watch most is music. From a pre-teen Justin Bieber starting a revolution from his bathroom to Psy making the world realize we all love Korean hip-hop, YouTube has launched artists that a few decades ago might never have broken out of their own backyards.

    To celebrate that power, the mother of all video platforms announced Tuesday that it would throw its first-ever YouTube Music Awards show on Nov. 3 — on YouTube, of course.

    While there's no immediate threat to the venerable Grammys and cheeky MTV Video Music Awards, the Google-owned company has brought out a few big guns for the inaugural 90-minute show, which will hand out seven awards to nominees who over the past year garnered the biggest slice of YouTube views, shares and other metrics of online love.

    Read more http://www.usatoday.com/story/life/music/2013/10/01/youtube-music-awards/2898781/
     

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