Don't be ridiculous. It's fucking Cleveland for god's sake. Cleveland is probably the least marketable city with an NBA team. Have you ever been to Cleveland?
If I buy your assumption that the NBA wants to market Kyrie Irving as the next big thing, they'd be doing everything in their power to get him out of Cleveland ASAP. They'd be rigging the lottery against the Cavs to make sure they continue to suck so Irving would force his way out at the end of his rookie deal and head for a larger market. They'd want him on the Lakers, Knicks or Heat, or possibly the Nets, Bulls or Rockets. Those are all much bigger markets for their newly annointed one.
But, I don't buy your assumption. So it doesn't matter. The lottery drawing is a random event. So, random results, like the Cavs getting the #1 pick in 3 out of 4 years, are to be expected. If the lottery was rigged, the Lakers would have won it, or at least have gotten a top 3 pick. The fact that the Lakers got bumped down one spot convinces me that there is no way in hell this lottery was rigged. The idea that the lottery was rigged to benefit the Cavs to the detriment of the Lakers is laughable.
BNM