Well when u dont got rings or have a bad chance at getting any... reality sets in. and there is no BEEF.Ray respects kobes scoring ability and kobe respects rays shot. which is why they step up their d on each other. A player must respect a rival if he wants to stop him, if not Ray would score 20 3's in kobes face and Kobe would score 100 points on the Sonics which is known to be the worst defensive team this season.
You don't call out a person in the media multiple times if you respect them. And didn't anyone see my second reason?