It was time for an outsider. It was time for the staid-and-failing Izod IndyCar Series to bring in a new set of eyes, a marketer first and foremost, somebody who understood the need to sell his sport to people like, well, himself -- marginal race fans who are relatively new to the sport. Don't like the idea that Randy Bernard, the new series CEO, didn't know Andretti from Franchitti when he took over the job roughly eight weeks ago? http://www.indystar.com/article/201...eeds-an-outsider-s-vision-that-Bernard-offers
