Jeb Bush might or might not run for president in 2016. If he runs, he might or might not emerge as a winner. But his formulation for how to think about waging a successful presidential campaign suggests he already is ahead of some of his potential competitors — in both parties. Bush, the former governor of Florida, spoke last week at a Wall Street Journal conference in Washington. In an interview conducted by Jerry Seib, the Journal’s Washington bureau chief, he said that anyone running for president should be prepared “to lose the primary to win the general [election] without violating your principles." What Bush said is the opposite of the oft-stated idea that presidential candidates run to the left or the right to win their party’s presidential nomination and then scamper back to the center as best they can for the general election. That prescription, while sometimes successful, can easily contribute to cynicism among the voters, who watch and wonder whether their politicians have any principles beyond the desire to win at any cost. Read more http://www.washingtonpost.com/polit...aec470-7d51-11e4-84d4-7c896b90abdc_story.html