Even without Apple and Prime it could've been headed that way eventually, regional sports networks are all going bankrupt. Sure NY and LA teams could probably always have a decent contract but it might just make more sense for the league to sell games for dozens of teams at once instead of each franchise trying to get their own local TV deal. There still should be the same amount of broadcasts though, as Prime Apple whatever is going to have to hire a ton of TV crews. I guess there might not be separate home/away broadcasts to your point so they will all be neutral. Personally I care 99% about seeing the game on the court, not filler/commentary/etc
First off, I’ve heard nothing but what you guys have about all this. I CAN say that my people at Amazon who are in charge of their NFL coverage have been reaching out to all my guys around the league asking intricate and detailed questions about what it takes to put on an REGIONAL NBA broadcast. So the are definitely looking into it. Now, when they talk about Amazon/Apple, it could just be they simply take over the NATIONAL COVERAGE like TNT/ABC/ESPN do now. If that’s the case, you won’t see anything different regionally other than where to catch those NATIONAL games. But what some don’t realize is 95% of the NBA’s regional broadcasts are controlled, ran and crewed by networks. It used to be FSN/Comcast/etc…… but recently Bally’s took over almost all of them and now those are going away I believe. So the directors and producers and announcers all are Bally’s employees for example. There are just a few teams, including us that have their own broadcasting department. That changes everything really. Those teams are able to shop their product around and have TONS more control. @SlyPokerDog to answer your question…..Timbers Broadcasting just disappeared as well as EVERY other MLS teams once AppleTV took over exclusive broadcasting rights to every MLS game. A game went from TWO broadcasts being sent to their markets for every game, to ONE what we call international show that is a straight generic neutral broadcast. Different announcers/directors/producers all the time each week. Like I said above….no local vibe to a show or coverage. FOX will broadcast some of the huge matchups, but they are simple using the AppleTV broadcast/feed. Now if that happens to the NBA, You would see a completely different vibe and feel to shows around the league. SideNote: I’d most likely have to change careers unfortunately. Losing HALF of what I make in a year would be a game changer for @THE HCP !
I've been watching opposing or national streams since Mike and Mike were shit-canned anyway. I'd prefer to bring them or somebody who actually cares about the team back, but if not the national feed is better than Calabro IMO. He's not a Blazer fan, just like the national guys aren't. It would suck for local people to lose income though. I'd prefer that a local station broadcast it and pay the local crew, as long as we get somebody local to do the commentary.
Yeah, so there won’t be an opposing team feed if that happens. Simply one generic broadcast. I work those Timbers games for Apple, and it’s just strange.
Gotcha. Yeah I just look for anything that doesn't have Calabro. I'd much prefer a more local crew with a more local commentator. Paid by a local station. What does it cost to do a broadcast? How many people are paid? Average salary? Plus equipment and fees? Seems like it would be worth doing to get that many eyes on local ads...
Truck/Studio is around $25,000 each show…..plus crew rates and satellite time, you are looking at $35-$40,000 a game. I’m not expert on that side of things though. People are paid by their position. Everybody gets a certain rate for 10 hours. You would get more working an NBA game in LA, than you would a gymnastics event in Corvallis for example though. Local crewing companies basically charge $850 to have a body there. So whatever is left over from that crew members rate they pocket and that’s how they operate. Like I said the above truck numbers are total estimates.
I'm curious...when you're traveling to various venues, are all control trucks and studio layouts and formats pretty much the same, or is there a significant learning curve for each?
Some of the trailers have different floorplans which make it difficult for HCP to deliver coffee and donuts to everyone.
Typical price for a 30 second ad is $5-$100 per thousand views from what I'm seeing online. Do you by chance know how many minutes of commercials there are in a typical Blazer game?
Have you seen the ads they superimpose on basketball courts and the ads that ring the court on the LED signage and places like the scorer's table now? Every minute of every game is ads now.
The ads superimposed on the court are for the TV side. They're added in the control room and only seen by the TV audience. The NBA introduced its newest ad innovation during the 2020 NBA playoffs held in the empty stadiums of the Orlando “bubble.”[9] With no fans taking up the visible areas surrounding the court, the NBA began digitally projecting sponsorships all over the screen.[10] During that Lakers/Clippers game, the UCLA Health logo placed directly above the painted area brought in 224 exposures and a sponsor media value of $3,620,771, the most of any other advertisement on the screen.[12] After the digital advertisements’ clear success in the bubble, the NBA relaxed sponsor restrictions for the 2020-21 season, looking to carry over the newly found profits on a larger scale.[13] Now a full season later, the majority of the league appears to be testing out these new sponsor locations on their respective courts as the league prepares for the 2022 playoffs.[14] For example, the UCLA Health advertisement location mentioned above has been applied to many broadcasts, now below the paint, including last year’s NBA Finals.[15] However, the most noticeable example of the changes is the repositioning of baseline team names to make room for additional sponsors.[16] This comes from the success of the Taco Bell baseline advertisement shown in the Lakers/Clippers game.[19] During that bubble game, the advertisement brought in 181 exposures and $2,617,721 in sponsor media value, third most among the advertisements shown throughout the broadcast.[20] https://www.novasportslaw.com/post/the-dangerous-path-of-increased-advertising-in-the-nba
If you pay close enough attention you can see these are not present on the replays. Most people are busy watching the action of the replay and miss it but it pretty clear that the ads on the court are for TV only and they change as the game progresses.
I didn't see it mention what you can expect to pay per 30 seconds of those ads? But that's awesome. I would imagine you could fairly easily make a profit on the Blazer broadcast. While offering a great product that people of Oregon and SW Washington will be proud of.
These businesses goal is not to just make "a profit" It's to maximize the profit. Having more team neutral national broadcasts may do that better than having duplicate individual team local broadcasts. Personally I don't care either way. Sometimes it's nice having a more polished professional unbiased national broadcasts. Other times it's nice hearing from a Blazers fan perspective of a local broadcast (more so with Mike and Mike). I care 99.9% about being able to watch the game more than one of these options over the other. Yes really sucks for people employed for a local broadcast, I hope they can transition to national work if we see more of these changing.
As long as TNT keeps the NBA, (or more accurately, the guys at inside the NBA) and ESPN loses the NBA, things are good.
Yep. I agree. However, just thinking about local KGW antenna angle... If local teams were allowed to make that kind of deal while still getting the overall NBA national deal it would be cool, and national deal could maybe offer it as an alternate stream for people who like that. Then the local guys could keep their jobs and those who want the local flavor could also get what they want. Maybe it could be looked at as added income rather than competition woth the national deal. It won't happen. Just thinking it through.
