Gavin Dawson. The People's Champ from Portland Sports Radio, the guy who brought Chad Doing in to be his sidekick. Dawson moved to do sports radio in San Antonio. Guy was a colossal douche, but pretty entertaining on the radio...
I think you mean starting "Center of Attention" for the Spurs. "Look at me! Praise me! Love me! But don't ask me to do anything."
He was using it four or five years before Will did. He's the one who bribed the "Ammo's Army" dimwits to march up and down the sidewalk outside the Blazers' official draft party, chanting "Draft The Stache! Draft The Stache!" Again, colossal douche, but an entertaining radio personality.
I remember in the 90's, Jerry Falwell made fun of Ellen Degeneres (when she came out). He called her "Ellen Degenerate". Her reaction to it was epic. Instead of coming up with an insulting nickname, she basically said the worst insult she could come up with calling was LaMarcus Aldridge. Actually, no, she said the worst insult she could come up with calling him "Jerry Falwell"
LMA'S note has me thinking. Can you imagine somebody with Canzano ' s mind and LMA'S personality...... (something wicked this way comes!)